Plastic Postcard Mailers: Eye-Catching Direct Mail Solutions

Welcome to Plastic Card ID: Where Every Card Tells Your Story

Imagine handing someone a card so sharp, so polished, and so perfectly branded that they hold onto it for years. That is exactly what we do every single day at Plastic Card ID. We craft high-quality plastic cards that make businesses look their absolute best, and we ship them directly to your door, anywhere in the country.

We have spent over 25 years helping more than 100,000 businesses connect with their customers in a meaningful, physical way. From small boutiques to large corporations, our clients trust us to deliver cards that command attention, build loyalty, and drive real results. We are proud of every single card that leaves our facility.

Whether you need gift cards, loyalty cards, membership badges, or specialty mailers, we offer a full lineup of products designed to meet your exact needs. Our team is ready to help you find the perfect solution, and you can reach us anytime at 800-835-7919. Let us show you what a difference a great card can make.

Our Mission: Physical Connections That Last

In a world full of digital noise, a well-made plastic card cuts through the clutter. We believe that holding something real in your hands creates a stronger bond than any email or social media post ever could. That is why our mission has always been to give businesses the tools they need to make a lasting physical impression on their customers.

Every product we create is built with precision and care. We use top-tier materials and printing techniques that make colors pop, text stay crisp, and cards hold up through years of everyday use. When a customer pulls your card out of their wallet, it should still look as fresh as the day you handed it to them.

Over 50 Million Cards and Counting

Numbers do not lie. We have produced and shipped more than 50 million cards to businesses across the country, and that number keeps climbing. Each one of those cards represents a brand that chose to invest in quality and a customer relationship that was worth nurturing for the long haul.

Our experience means we have seen every kind of printing challenge imaginable, and we know how to solve them fast. When you work with us, you benefit from decades of know-how baked right into every order. We do not guess, we deliver results backed by a proven track record that few competitors can match.

Nationwide Shipping, Right to Your Door

No matter where your business is located, we ship our plastic cards, card printers, and refill supplies directly to you. Our nationwide shipping network is designed to be fast, reliable, and hassle-free. You focus on running your business, and we handle getting your cards there safely and on time.

We know that timing matters. A delayed shipment can set back a promotion or leave your team without the supplies they need. That is why we treat every order with urgency and make sure our packaging protects your cards through every mile of their journey to your location.

The Power of Plastic Postcard Mailers

Direct mail is not dead. In fact, our plastic postcard mailers are proving every day that physical mail, when done right, gets noticed far more than digital alternatives. Our plastic postcards achieve double the response rates of traditional paper mail, making them one of the most cost-effective marketing tools available to businesses today.

Think about it this way: when a paper flyer arrives in the mail, it often gets tossed without a second look. But a thick, glossy plastic postcard? That one gets picked up, turned over, and looked at closely. People are naturally drawn to something that feels different and premium. That curiosity translates directly into action for your business.

We produce plastic postcard mailers in a variety of sizes and finishes to match your brand perfectly. From bold full-color designs to sleek, minimalist layouts, our design and printing capabilities give you total creative freedom. The result is a mailer that feels like a premium experience rather than just another piece of mail.

Why Plastic Postcards Outperform Paper Every Time

Paper postcards are easy to ignore and even easier to throw away. Plastic postcards, on the other hand, have a tactile weight and shine that demands attention. Studies have consistently shown that recipients engage longer with plastic mail pieces, meaning your message has more time to land and stick. That extra engagement can be the difference between a new customer and a missed opportunity.

Our plastic postcard mailers are also far more durable. They survive the journey through mail sorting machines without bending, tearing, or losing their crisp appearance. When your mailer arrives looking flawless, your business looks professional, polished, and worth paying attention to right from the start.

Customization That Sets You Apart

We offer full customization on every plastic postcard mailer we produce. You can choose your card dimensions, coating style, color scheme, and print layout to create a mailer that is unmistakably yours. We work with your existing branding or help you develop a fresh look that turns heads and drives responses.

Our team of experienced printing specialists guides you through every step of the customization process. From file setup to final proof approval, we make sure your vision is captured perfectly before a single card rolls off the press. The attention to detail we bring to each project is something our clients notice and appreciate every time they place a new order.

Smart Uses for Plastic Postcard Mailers

• Grand opening announcements for new business locations
• Seasonal promotions and holiday sale campaigns
• Appointment reminders for medical, dental, or salon clients
• New product or service launch notices
• Special membership or VIP offers for loyal customers
• Event invitations for trade shows, open houses, or fundraisers

Each of these use cases benefits from the premium feel that only a plastic postcard delivers. When your message arrives in a format that feels exclusive and high-quality, recipients are far more likely to respond, visit, or share. We help you make every mailing count by combining great design with materials that truly stand out from the pile.

Gift Cards That Drive Real Sales Results

Gift cards are one of the most powerful sales tools a business can offer, and our custom-printed plastic gift cards are designed to maximize that power. Businesses that switch from paper gift certificates to professional plastic gift cards routinely see sales increases of up to 100%. That is not a small improvement, that is a transformation for your bottom line.

Our gift cards are built to impress. We print them with vibrant, full-color designs that reflect your brand at its best. Add a magnetic stripe, barcode, or unique numbering, and your gift card system becomes a smooth, professional experience from purchase to redemption. We handle all of the technical details so you do not have to.

Why Your Business Needs Plastic Gift Cards Now

Gift cards are proven to boost average transaction values by 35-50% when compared to other promotional offers. When a customer buys a gift card for a friend, that friend is likely to spend more than the card's face value when they come in to use it. You earn the sale twice: once at purchase and again at redemption. That is a powerful cycle of revenue generation.

Beyond the direct financial benefits, gift cards also serve as mini billboards for your brand. Every time someone pulls your card out of their wallet, they are reminded of your business. Friends and family who see the card become curious. A well-designed plastic gift card works as passive advertising every single day it is carried around by your customer.

Gift Card Features We Offer

• Full-color custom printing on both sides
• Magnetic stripe encoding for point-of-sale compatibility
• Barcode or QR code integration
• Sequential numbering for inventory tracking
• Scratch-off panels for PIN protection
• Custom card carriers, sleeves, and display holders

We give you everything you need to launch a professional gift card program right away. Our full-service approach means you can order cards, carriers, and display materials all in one place, keeping things simple and consistent across your whole program.

Custom Carriers and Packaging for Gift Cards

A gift card presented in a beautiful custom carrier feels like a complete gift, not just a piece of plastic. We design and produce matching card carriers, envelopes, and sleeves that elevate the entire gifting experience. When your customer gives one of these to a friend, it leaves a lasting impression that reflects the quality of your brand.

Our packaging options range from simple folded paper carriers to elaborate multi-panel designs with windows, ribbons, and personalized messaging. No matter your budget or style, we have a packaging solution that fits your brand and delights your customers every single time they receive one of your gift cards as a present.

Loyalty Cards That Keep Customers Coming Back

Keeping a current customer is far less expensive than finding a new one. Our custom loyalty cards are designed to reward your best customers and keep them choosing you over and over again. With a professionally printed loyalty card in their wallet, customers feel recognized and valued, which makes them far more likely to return regularly.

We produce loyalty cards in every format imaginable, from simple punch-card styles to sophisticated magnetic stripe and barcode cards compatible with modern POS systems. No matter how your loyalty program is structured, we can build the card that makes it work beautifully in the real world.

Building Loyalty Programs That Work

The best loyalty programs are simple, rewarding, and consistent. Our cards help you deliver all three of those qualities effortlessly. When customers receive a sleek, branded loyalty card, they take the program more seriously than they would with a paper punch card tucked in their pocket. That psychological shift leads to more visits, higher spending, and stronger long-term relationships.

We help businesses across dozens of industries design loyalty card programs that actually drive behavior. From coffee shops and salons to gyms and retail stores, the principle is the same: give people a tangible reason to come back, and most of them will. Our cards make that tangible reason look and feel exceptional every time.

Combining Loyalty and Gift Card Programs

Many of our clients find tremendous success by running gift card and loyalty programs side by side. A customer who first comes in to redeem a gift card can be instantly enrolled in your loyalty program on the same visit. That turns a one-time visitor into a regular customer through a single, smooth interaction made possible by the right cards in the right hands.

We make it easy to order both types of cards with consistent branding so that your program looks cohesive and professional. Our team helps you think through the design details so that your gift cards and loyalty cards complement each other perfectly, creating a unified brand experience that customers notice and remember every time they open their wallets.

Loyalty Card Types We Produce

• Magnetic stripe loyalty cards for digital point tracking
• Barcode and QR code loyalty cards
• Punch-style reward cards with custom printed fields
• RFID smart loyalty cards for tap-and-go convenience
• Tiered membership loyalty cards with color-coded levels

Membership Cards and ID Badges That Build Belonging

There is something powerful about handing someone a membership card or official ID badge. It says, you belong here, and your membership matters to us. We produce high-quality membership cards and ID badges for organizations of all sizes, from local clubs to national associations and everything in between.

Our membership cards can include photos, names, member numbers, expiration dates, and barcodes, giving your organization a professional and secure way to manage members. Whether you need 50 cards or 50,000, our production capabilities handle your order with the same precision and care every single time.

ID Badges for Organizations of Every Size

Alumni associations, trade unions, professional guilds, and corporate teams all rely on our ID badge printing to give their members a sense of identity and pride. A well-made badge signals credibility, belonging, and organizational strength. We understand that these cards often represent something far bigger than just a piece of plastic, they represent membership in something meaningful.

Our ID badges are built tough enough for everyday use. We print on durable PVC stock that resists scratches, bending, and fading so that your members always carry a badge that looks sharp and professional. From simple text-based designs to full photo ID badges with complex data encoding, we have the equipment and expertise to produce exactly what you need.

Union and Alumni Cards with Lasting Quality

Union membership cards and alumni credentials carry real emotional weight for the people who hold them. We take that seriously. Every union card and alumni card we produce is printed to the highest standards, with vivid colors, precise text, and durable materials that honor the importance of what these cards represent to their holders.

Many of our union and alumni card clients return year after year to reorder updated cards, and we make that process as smooth as possible. We keep your design files on record, allow easy updates for new member information, and offer fast turnaround times so that your organization never has to wait long to have fresh, current cards in hand.

Secure Encoding Options for Membership Cards

• Magnetic stripe encoding for access and data storage
• Barcode and QR code for quick member verification
• Smart chip integration for high-security applications
• Sequential numbering for administrative tracking
• Photo ID printing for personalized identification

Card Printers and Refill Supplies Shipped Nationally

Product Category	Popular Options	Ships Nationwide
Card Printers	Single-sided, Dual-sided, Retransfer	Yes
Printer Ribbons	YMCKO, KO, Monochrome	Yes
Cleaning Kits	Roller kits, Swab kits	Yes
Blank PVC Cards	CR80, Glossy, Matte	Yes

We are not just a card printer, we are your complete card solution provider. That means we also supply the equipment and materials you need to print cards in-house when that makes sense for your business. Our selection of card printers and refill supplies covers every major brand and printing style, all available for fast nationwide shipping.

Whether you are setting up a new card printing station at your office or restocking your existing printer with fresh ribbons and cleaning kits, we have exactly what you need. Our team can recommend the right equipment for your volume and card type, making the selection process straightforward even if you are new to in-house card printing.

Popular Card Printer Models We Supply

• Single-sided desktop printers for low-to-medium volume needs
• Dual-sided printers for two-sided card printing in one pass
• Retransfer printers for edge-to-edge, photo-quality printing
• High-volume batch printers for large organizational needs
• Mobile printers for event-based on-demand card printing

Each printer category has strengths that match specific business situations. A retransfer printer, for example, is ideal when you need flawless photo quality on smart cards or key cards. A compact desktop model is perfect for a front desk that prints new employee badges on demand. We help you match the right machine to your exact use case so that your investment pays off immediately and for years to come.

Ribbons, Cleaning Kits, and Blank Card Stock

A card printer is only as good as the supplies running through it. We stock a comprehensive selection of printer ribbons in YMCKO, monochrome, and specialty formats to keep your printer producing vibrant, professional results. Using the right ribbon for your specific printer model and card type makes a tremendous difference in output quality and ribbon lifespan.

We also supply complete cleaning kits to keep your printer running smoothly and extend its operational life. Regular cleaning prevents jams, streaks, and printhead damage that can sideline your operation at the worst possible time. Our blank PVC card stock comes in standard CR80 sizing in both glossy and matte finishes, giving you a perfect canvas for whatever design you are printing in-house.

Call Us for Printer Supply Recommendations

Not sure which ribbon type your printer needs or how often to run a cleaning cycle? Our team knows card printers inside and out and is always happy to help you choose the right supplies the first time. A quick call to 800-835-7919 connects you with a knowledgeable specialist who can answer your questions and help you order exactly what you need without any guesswork or wasted time.

We keep our supply inventory well-stocked so that in-stock items ship quickly without frustrating backorder delays. When your ribbon runs out mid-project, you need a supplier who can deliver fast, and that is exactly what we do. Businesses across the country rely on us to keep their card printing operations running smoothly week after week and year after year.

Specialty Cards: Clear, Custom Shapes, and Metal

Sometimes a standard rectangular card simply does not do justice to a brand that thinks outside the box. That is why we offer a stunning range of specialty card options, including crystal-clear plastic cards, custom die-cut shapes, and breathtaking metal cards made from premium materials. These products are designed for businesses that want to make an unforgettable first impression.

Specialty cards are conversation starters. When a client pulls out a brushed steel card or a transparent card that shows off their logo in a unique way, people notice and ask questions. That curiosity leads to conversations, and conversations lead to business. Investing in a specialty card is investing in a marketing moment that money alone cannot buy.

Crystal Clear Plastic Cards

Our clear plastic cards are printed on fully transparent PVC stock, creating a striking visual effect that makes any design look modern and sophisticated. Logos, text, and artwork printed on a clear card seem to float, giving your brand a futuristic quality that standard opaque cards simply cannot achieve. These cards work beautifully as VIP passes, premium membership cards, and high-end gift cards.

The printing process for clear cards requires a high level of skill and precision to get colors right against the transparent background, and our team has mastered it completely. We use specialized UV-resistant inks that pop vibrantly on clear stock without muddying the transparency effect. The final result is a card that looks absolutely stunning and stays that way for a very long time.

Metal Cards That Command Respect

Our metal cards are crafted from premium materials including stainless steel and gold-finish alloys, and they deliver a sensory experience unlike anything a plastic card can offer. The weight, the cool surface, and the sharp engraving create an immediate impression of luxury, exclusivity, and permanence. Handing someone a metal card sends a message that your brand values quality above everything else.

We produce metal cards for VIP membership programs, exclusive loyalty tiers, corporate gifting, and high-end real estate and financial services branding. These cards are kept, displayed, and shown off by the people who receive them. That ongoing visibility makes metal cards one of the highest-impact marketing investments available to businesses seeking to cement their premium market position.

Die-Cut Custom Shape Cards

Break free from the rectangle and make your card the most memorable one in the wallet. Our die-cut custom shape cards can be produced in virtually any outline, from your company logo silhouette to product shapes, tools, vehicles, or abstract forms that reflect your brand personality. The moment someone receives a card that is shaped like something relevant to your business, they remember it forever.

Custom-shaped cards are especially popular for entertainment venues, creative agencies, food and beverage brands, and any business looking to inject personality into their marketing materials. We handle the die-cutting process in-house, giving us tight control over quality and precision. Every edge is clean, every curve is smooth, and every card represents your brand with the flair it deserves.

Hotel Key Cards, RFID, and Access Control Solutions

Security and convenience go hand in hand when your business relies on controlled access. We produce hotel key cards, RFID smart cards, and access control cards that combine advanced technology with beautiful custom branding. Your guests and employees get a seamless experience, and your property stays protected every step of the way.

Our RFID cards feature contactless technology including MIFARE DESFire and other leading formats that allow for fast, reliable tap-to-access functionality. Whether you are managing hotel room doors, office building security checkpoints, parking garage gates, or facility equipment access, our smart cards deliver the performance and reliability your operation demands around the clock.

Hotel Key Cards That Reflect Your Brand

A hotel key card is often the first branded item a guest touches when they arrive, and the last thing they hold before they leave. We make sure that card leaves a positive impression every single time. Our hotel key cards are fully customizable with your property's colors, logo, room information, and promotional messaging, turning a functional item into a brand touchpoint that elevates the entire guest experience.

We print hotel key cards on durable stock that works reliably with all major lock system technologies. Our encoding services ensure that every card is programmed correctly and ready to use right out of the box. Hotels of all sizes, from boutique properties to large resort chains, rely on us to deliver key cards that function perfectly and look fantastic from the moment guests check in.

RFID Smart Cards for Modern Access Needs

The demand for contactless access solutions has grown dramatically, and our RFID smart card lineup is built to meet that demand head-on. MIFARE DESFire cards, in particular, offer high-security encrypted communication that protects sensitive access data from unauthorized reads. These cards are used in corporate campuses, university facilities, healthcare buildings, and anywhere that security cannot be compromised.

We supply RFID cards in standard CR80 credit card size as well as custom formats to fit specific reader systems. Our team can help you understand the technical specifications of your access control setup and recommend the exact card type that will integrate smoothly and perform reliably. Getting the right RFID card from the start saves time, money, and headaches down the road.

Casino Player Cards and Gaming Applications

Casino player cards are high-volume, high-visibility items that need to stand up to constant handling while looking great and tracking player data accurately. We produce casino player cards with full-color custom printing, magnetic stripe encoding, and barcode or smart chip integration that supports modern player rewards management systems. Every card we produce for gaming clients meets the exacting performance standards the industry demands.

Our casino clients appreciate our ability to turn around large orders quickly and consistently without ever sacrificing quality. Whether you need a few thousand cards for a regional property or hundreds of thousands for a major gaming resort, we scale to your volume while maintaining the same strict quality controls on every single card in every single order.

Frequently Asked Questions About Our Products

We get a lot of great questions from business owners exploring our products for the first time. Below, we have answered the ones we hear most often to help you feel confident about your decision to work with us. If you do not see your question here, our team is always just a phone call away and happy to help with anything you need to know.

Understanding the options available to you is the first step to choosing the right card product for your business. We want that process to be enjoyable and straightforward, not overwhelming. Our goal is to make every potential client feel fully informed and excited about the possibilities before they place their very first order with us.

What Is the Minimum Order Quantity?

Our minimum order quantities vary by product type, but we work hard to keep minimums accessible for businesses of all sizes. Many of our card products can be ordered in quantities as low as 100 to 250 cards, making it easy for smaller businesses to get started with a professional card program without committing to an enormous upfront investment that strains their budget.

For specialty products like metal cards or die-cut custom shapes, minimums may be slightly higher due to the setup involved, but we are always transparent about those details upfront. We want you to know exactly what to expect before you commit. A quick conversation with our team at 800-835-7919 will give you precise minimums for the exact product you are considering ordering from us.

How Long Does Production and Shipping Take?

Standard production times for most of our card products range from 5-10 business days after your artwork has been approved. Rush production options are available for many product types when you need your cards faster than standard lead times allow. We do everything we can to accommodate tight deadlines without compromising the quality your brand deserves from every order.

Shipping times vary depending on your location within the country, but most of our clients receive their orders within a few days of production completing. We ship to every address in the nation, and our packaging is designed to protect your cards from damage during transit no matter how far they need to travel to reach your front door.

Can I Reorder with the Same Design?

Absolutely, and reordering is simple. We keep your approved design files on file so that placing a reorder is as easy as a quick call or message to our team. You do not have to go through the design approval process again from scratch unless you want to make changes. Reorders typically ship faster than initial orders since the artwork is already ready to go for production.

Many of our clients set up regular reorder schedules so that they never run low on cards. This is especially common for businesses with active loyalty programs, gift card sales, or employee ID badge needs. We are happy to set up a reorder reminder system with you so that your card supply stays consistently stocked and your program never hits an embarrassing pause.

Case Study Highlights: Real Businesses, Real Results

Nothing tells our story better than the results our clients achieve when they put our cards to work. Across dozens of industries, businesses that switch to professional plastic cards consistently see measurable improvements in customer retention, sales volume, and brand perception. These are not theoretical outcomes, they are things our clients report back to us after experiencing them firsthand.

We are proud of the role we play in our clients' success stories. Every time a business sees a meaningful jump in revenue or customer engagement after launching a new card program, it reinforces why we do what we do. Below are a few examples that illustrate the kind of impact our products can have across different types of businesses.

Retail Boutique Doubles Gift Card Revenue

A regional clothing boutique came to us after struggling to gain traction with paper gift certificates. Their customers were losing the certificates, and the presentation felt far less special than they wanted for their brand. After switching to our custom plastic gift cards with matching carriers, they saw a 90% increase in gift card sales within the first holiday season alone.

Beyond the sales jump, their customers began commenting on how professional and premium the gift card experience felt compared to before. Several customers mentioned giving the gift card as a present specifically because it looked impressive enough to give. That kind of brand elevation is something paper certificates simply cannot achieve, and it is exactly what our plastic cards deliver every time.

Fitness Studio Boosts Member Retention

A growing fitness studio was losing members at a rate that concerned their management team. After launching a custom loyalty card program using our magnetic stripe loyalty cards, they saw member visit frequency increase by 30% over three months. Members reported feeling more motivated to earn their rewards when they had a physical card to track progress rather than a digital app they rarely opened.

The studio also created two tiers of membership cards using different colors, which created a natural social dynamic where members aspired to reach the higher tier. That aspirational quality is something only a physical card can create in the real world, and it transformed the studio's retention numbers in a way that no digital loyalty platform had managed to accomplish for them before.

Medical Practice Improves Appointment Adherence

A multi-location dental practice began using our plastic postcard mailers for appointment reminders and saw a dramatic drop in no-shows almost immediately. The thick, eye-catching plastic mailers stood out from the rest of the mail and were far more likely to be read than the paper postcards they had used before. The practice reported a 40% reduction in missed appointments over a six-month tracking period.

The return on investment was clear almost immediately. Fewer missed appointments meant more revenue per day for each location, and the cost of the plastic postcard mailers was quickly offset by the additional appointments filled. The practice has since expanded their use of plastic mailers to new patient outreach campaigns with similarly impressive results that keep their schedule full month after month.

Ready to Order? Plastic Card ID Has Everything You Need

From plastic postcard mailers that double your direct mail response rates to custom gift cards that transform your sales program, we have the products, the expertise, and the nationwide shipping capability to deliver exactly what your business needs. Our team is passionate about helping businesses of every size harness the enduring power of a well-made, professionally printed plastic card.

We have helped over 100,000 businesses across the country build stronger customer relationships, boost sales, and present their brands with confidence. Each of those businesses started exactly where you are right now: looking for a trusted partner who could deliver quality products reliably and back them up with knowledgeable support at every step of the way.

The next step is simple. Pick up the phone and call us at 800-835-7919. Whether you know exactly what you want or need help figuring out the best card solution for your specific situation, our team is ready to guide you through the entire process from first question to final delivery. We make ordering easy, enjoyable, and completely worth your time.

Our Full Product Lineup at a Glance

• Custom plastic gift cards with encoding and carriers
• Loyalty and reward cards in magnetic stripe, barcode, and RFID formats
• Plastic postcard mailers for direct mail campaigns
• Membership cards and photo ID badges
• Hotel key cards and access control cards
• RFID and smart chip cards including MIFARE DESFire
• Casino player cards with full encoding capabilities
• Clear plastic, die-cut custom shape, and luxury metal cards
• Card printers from leading brands, single and dual-sided
• Printer ribbons, cleaning kits, and blank PVC card stock
• Custom card carriers, sleeves, and affixing and mailing services

Every product on that list ships nationally, and every order is backed by our commitment to quality, precision, and outstanding customer service. We are not satisfied until your cards arrive exactly as expected and exceed every standard you set for your brand. That is a promise we make to every single client, on every single order, without exception.

Start Your Order Today

Do not let another day pass without giving your brand the professional card solutions it deserves. Whether you are launching a new loyalty program, planning a direct mail campaign with plastic postcard mailers, or simply restocking your printer supplies, we are ready to help you move forward quickly and confidently with every detail handled right.

Call Plastic Card ID now at 800-835-7919 and speak with a friendly card specialist who will take the time to understand your needs and recommend the perfect solution. We ship fast, we deliver quality, and we stand behind every single product that carries our name. PCID is here for you, and we cannot wait to show you just how great your next card can be.

Why Businesses Trust Us Year After Year

Trust is built over time, and we have spent more than 25 years earning it from clients who come back to us again and again because we consistently deliver on our promises. Our combination of premium materials, expert printing, fast nationwide shipping, and knowledgeable customer support creates an experience that businesses rely on as a critical part of their ongoing operations and marketing strategies.

When you choose to work with us, you are not just placing an order with a printer. You are partnering with a team that genuinely cares about the success of your business and the impression your cards make on every person who receives them. That commitment to your success is what has driven our growth to over 50 million cards printed and counting, and it is what will keep us working hard for you for many years to come.